I. PERFORMANCE REPORT
March 1, 2000 - February 28, 2001

II. PROJECT SUMMARY
Enrollment Management and Planning, consisting of four operating units-Recruitment, Admissions, Student Financial Assistance, and Registrar's Office-aims at making Texas Southern University reach its full enrollment potential by creating the synergy needed for the successful recruitment, retention and graduation of larger number of students. To achieve this, Enrollment Management and Planning has taken steps to transforming the enrollment program at the university. These include establishing a sense of urgency for increased enrollment; forming a guiding coalition of all Enrollment Management and Planning units; creating an enrollment vision; communicating the vision to every member of staff in the department; empowering staff to act on the vision; planning for and creating short-term goals; consolidating improvements to produce still more change; institutionalizing new approaches; and facilitating the continuous campus-wide change process that maintains and improves the institution's competitive position.

Enrollment in the university increased in the 2000-2001 academic year. An aggressive recruitment drive that aimed at positioning and carefully targeted prospecting was launched. Enrollment Management and Planning department recognized the importance of image and reputation in attracting and retaining students and has consciously created awareness that enrollment is a campus-wide responsibility. The department will continue to use market research to identify the factors affecting enrollment levels; pinpoint strengths to promote; prospecting and defining critical areas of content for recruiting publications, letters, and presentations.

Enrollment Management and Planning succeeded in creating better informed consumers to ensure the effective delivery of financial assistance to recipients. The office worked at informing students on the financial aid process by developing a consumer information brochure; conducting financial aid workshops and creating a financial aid awareness plan.

III. PROJECT STATUS

Objective 1
Fully staff and provide staff development and training to improve productivity.

Accomplishments
Enrollment Management and Planning is currently fully staffed. The vacant positions of Director of Financial Aid, and Director of Recruitment have been filled. In addition, a Veterans Affairs Counselor, an Academic Transcript Clerk and two financial aid counselors were hired. Cross training within the four units is ongoing. Staff in constant contact with students and university administrators attended seminars on effective customer service delivery. The directors have also attended various workshops to enhance their professional development, including Oracle training to the Systems Analyst and Assistant Registrar.

Objective 2
Upgrade student information system

Accomplishments
The information system has been upgraded to Banner 4.x. The Enrollment Management and Planning staff is undergoing navigational training. The implementation of the Degree Audit and CAPP (Curriculum, Advising, Program, and Planning) system is presently on hold. Testing and adviser training must be done.

Objective 3
Fine-tune registration and work processes to ensure the effective delivery of enrollment services.

Accomplishments
The Master Calendar of activities has been updated. A flow chart of the enrollment process has been developed. A registration task force was set up to evaluate the registration system and implement necessary changes based on the evaluation. The university Web Pages have been enhanced with registration information and instructions. In addition, there is a constant dissemination of letters, handbills, and postcards to students reminding them of important dates in the Academic Calendar, and the Financial Aid priority deadlines.

Objective 4
Ensure compliance with statutory and regulatory requirements by external agencies and in line with university goals and objectives.

Accomplishments
The verification process was reviewed to include external reviewers. In addition, the repayment process has been reviewed, and the cohort default rate is constantly being monitored. Presently, the cohort default rate has been successfully reduced from 16.2% to 11.6%. The staff in the Office of Student Financial Assistance to maintain a comprehensive knowledge of federal regulations.

Objective 5
Utilize technology to enhance the effective delivery of customer service.

Accomplishments
A state-of-the-art web site has been designed for enrollment services to exploit the power of the Internet to enhance the enrollment process at the university. There is online information for undergraduate, graduate, readmission and foreign admissions. The department also aims at installing a KIOS system , which will allow students to access their semester grades. Additionally, we monitor all class attendance, providing e-mail addresses to enrolled students at registration, and plan to implement Voice Processing and Response System over the next six months.

IV. BUDGET INFORMATION
Sixty percent (60%) of the budget has been encumbered to date, and all funds will be exhausted at the end of the budget period.